Atsumi & Sakai

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Sports, Media & Entertainment

Atsumi & Sakai brings a business perspective to our legal work for sports, media and entertainment clients. Our lawyers have an intimate understanding of these businesses, both nationally and internationally.  We provide consultancy and legal representation to each, helping clients to protect their interests and reduce their risk.

At Atsumi & Sakai, we provide business and legal advice to a wide client base in this field, including professional athletes, baseball and football players; sports clubs; sports governing bodies and corporations; marketing and management companies; print media companies; musical artists; film companies; actors and actresses; authors; agents; television and radio broadcasting corporations; universities and schools; internet companies and others.

We provide legal and business support in the following areas of Sports, Media and Entertainment Law: -

  • Regulatory advice;
  • Athlete/Artist contract negotiations;
  • Broadcasting issues;
  • Sponsorships and marketing issues;
  • Media rights;
  • Employment;
  • Anti -doping;
  • Intellectual property;
  • Right of Publicity;
  • Internet related issues;
  • Licensing;
  • Health & safety issues;
  • Disciplinary proceedings;
  • Event management;
  • Administration and membership issues;
  • Stadium and infrastructure projects;
  • Management contract negotiation;
  • Singers & song writers contract negotiations;
  • Music and film industry negotiations;
  • Civil and criminal matters;
  • Tax advice;
  • Insurance advice;
  • Risk management advice;
  • Visa and immigration advice.

Our network of expertise extends much further than within Japan. Atsumi & Sakai has an extensive international global business network, which enables us to call upon experience and expertise throughout the world. 

For further information about our services, please contact us at

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